Design your business at TUM Campus Heilbronn

Art des Abschlusses: 
5 weeks
berufsbegleitendes Studium
Akademische Weiterbildungsangebote ohne formalen Abschluss
Allgemeine Zugangsvoraussetzungen: 
Keine Zugangsvoraussetzungen
Prof. Dr. Helmut Krcmar

From the idea to a company

The foundation of one's own start-up has been an accepted career path for a long time: our course targets all entrepreneurs who are considering starting their own business and who have already gained professional experience in a conventional work environment.

All process steps from customer analysis to storytelling and pitch training are covered.

Complex topics are explained in an easy and understandable way and different methods like Design Thinking and Lean Start-up are explained and analyzed.

Different types of financing such as Crowdfunding are discussed and tried out. Through the combination of theory and practice, the ability and mindset for any form of innovation is laid.

With many modern tools and instruments, the participants will learn how to work out any business idea in a vivid way. At the end of the seminar, participants will have the chance to present their work in front of an expert jury and receive valuable feedback.

In the course, participants study the foundations and theories of establishment processes based on their own idea (may be developed together).

The idea brainstorming in the ideation workshop ensures that all participants can work on their own concrete idea during the seminar.

The presence days at the TUM Campus Heilbronn guarantee a motivating start and conclusion of the seminar as well as the opportunity to network. The virtual format with only one fixed weekly evening date in between, offers the opportunity to organize one's individual further education as independently as possible and to integrate it well into one's (work) life.

In addition, participants can benefit from a Practice Module, which is offered in cooperation with our partner Campus Founders. Following the Foundation Seminar, the participants are accompanied and supported in their start-up formation over a period of three months by practice-oriented coaching (6 individual appointments). At the same time, they can make further valuable contacts in the start-up community by being integrated into the Campus Founders network.


Foundation seminar

  • Idea workshop (idea brainstorming & networking)
  • business model
  • Customer and competitor analysis
  • Meaning of MVPs and Hypotheses
  • Marketing, finances and next steps
  • Pitch session in front of an expert jury and joint conclusion of the seminar

Practice Modules

  • Practice-oriented coaching and integration into the Campus Founders network
  • 2x coaching per month
  • Access to Campus Founders mentor network
  • Participation in Campus Founders events and methodology workshops
  • Access to Campus Founders community
  • Program duration: 3 months




Entrepreneurs and future founders looking for a well-founded basic course that not only imparts theoretical knowledge, but also provides practical experience in the implementation of their own idea. A mature own idea is not necessary to start the course, but can be worked on during the course.