Market, Law & Ethics

Art des Abschlusses: 
Zertifikat
Dauer: 
5 days
Studienformat: 
berufsbegleitendes Studium
Sprache: 
English
Studienangebot: 
Akademische Weiterbildungsangebote ohne formalen Abschluss
Kosten: 
€3290
Allgemeine Zugangsvoraussetzungen: 
Hochschulabschluss
Berufspraxis
Link zum Veranstalter: 
https://www.lll.tum.de/certifi...
Studienort: 
St. Gallen
Lehrkraft: 
Prof. Dr. Dennis Herhausen
ECTS-Punkte: 
none

Deepen your understanding of marketing, law, and business ethics, and learn about their interrelation. You will also bring together different views, frameworks, and ethical decisions and thus strengthen your competence in working with stakeholders in marketing.

This 5-day course is part of the Executive MBA in Business & IT, however, it can also be booked as an individual Certificate Program. The course consists of a mixture of theory and practice – Professors and researchers from TUM and our partners provide the academic knowledge, which is then enriched with practical insights from the industry side. In addition, group work, discussions and personal development components enhance the learning experience.

The course is offered in the framework of the Executive MBA in Business & IT.

Fächergruppe: 
Allgemeinwissenschaften
Wirtschaftswissenschaften
Inhalt: 

  • Marketing, law and business ethics: interrelation of the topics.
  • Dilemmas and wicked problems: legal frameworks and ethical dilemmas when offering products or services in a market.
  • Stakeholders in Marketing: bringing together different views, frameworks and ethical decisions.
  • The legal framework for markets with regard to ethical decision making.
  • Decision making in critical situations: business ethics and sustainability.
Zielgruppe: 

Executives in the digital age

Details der Zugangsvoraussetzung: 

Participants must hold a Master's entry qualification (i.e. Bachelor’s degree, Diploma, Magister or “Staatsexamen” as well as at least three years of full time professional work experience. Initial leadership experience provides participants with further advantages.