Skills for family enterprises and SMEs: Identify challenges, develop strategies and successfully drive transformation forward
Digital transformation is a development that has been discussed for a long time and has gained without exception massive concrete and practical importance due to the growing dynamics in all markets: at the latest, the current pandemic has boosted the topic of digital transformation and the need for action in every company and in every business or functional unit.
At the same time, digital technologies with a high degree of maturity and market availability offer immense opportunities to holistically increase the performance, robustness and adaptability of companies of all sizes by addressing the challenges that determine the everyday business:
How can efficient and secure remote working be realized and what does that mean for the leadership culture?
How can digital sales channels be established to expand the customer base and what does that mean for internal processes and interaction with partners?
What are the advantages of moving parts of IT to the Cloud and what needs to be considered?
How can the development of skills and the recruitment of suitable employees succeed in making the digital transformation permanent?
For these and other questions, the continuing education program at TUM Campus Heilbronn provides a holistic overview of the topic of digital transformation from all relevant perspectives, such as strategy, leadership, technology and change management. Each module covers a specific element or domain of digital transformations and imparts practical methodological knowledge.
As a comprehensive further training measure, a combination of several modules is recommended, which are offered in five topic-specific tracks. In this way, individual requirements and the holistic nature of digital transformation can be taken into account.
By attending the individual modules, participants can acquire, among others, design, planning and implementation knowledge on the topics of digital strategy, digital technologies, innovation investment, customer experience, digital process design, platform economics, and transformation and change management.
The latest research findings in the field of digital transformation and related research areas ensure that the conveyed content is up-to-date and future-oriented. Similarly, practical aspects and possible applications of the content ensure that it is embedded in the everyday business life of family enterprises and SMEs.
Directly applicable, sustainably effective and motivating continuing education is supported by group work on case studies, exchange with other executives as well as contributions from practical experts and hands-on familiarization with digital technology.
The event series is aimed both at company management, which needs a framework for corporate development in the digital age, and at the employees responsible for implementing specific phases of transformation.